HomeUK NewsWorld NewsGood NewsBad NewsOld News

The Sun's traffic drops 60% after initial paywall offer

From an article in MediaWeek posted on 16 September 2013 by Simon Nias's online traffic has more than halved since the introduction of its paywall in August, according to figures from SimilarWeb, the third-party web traffic measurement firm.

SimilarWeb bases its figures, which do not include traffic from mobile devices, on the web activity of a large panel of users (tens of millions), which it extrapolates to represent the entire internet population.

According to its estimate, the number of visitors to fell 61.4 per cent from 37.3 million in July — the last month before the paywall went up — to 14.4 million in August.